Kerala Life Style Expo
Kerala Life Style Expo termed as KLE is showcased with different brands in the segments of Fashion, Travel , Hospitality , Home Decors, Automobiles etc. We CEVEX Events Team, bringing together premium brands and providing a great platform for brand display and promotion . The following dates of 2,3 & 4 December 2016 would be the exposition.
Kerala is on the threshold of a luxury revolution. The steadily improving reputation of India as a global lifestyle hub, has facilitated the entry of premium global brands in India, including Kerala.
The ever increasing number of Keralites in the billionaires’ list of the world, shows the huge success Malayalees are having and thereby the enormous potential that Kerala as a lifestyle and luxury market offers. The Forbes Indian Billionaires’ list has 8 names from Kerala.
This has given birth to a new breed of affluent consumers in Kerala who wish to spend and indulge in luxury like never before. Increased awareness and knowledge of premium brands and products have resulted in a steadily increasing market demand for this segment which the supply has not been able to reach.
- Sobha City Mall is the 2nd biggest mall in Kerala located in the uber posh region of Thrissur.
- Easily accessible, on the sides of the NH –
- Beautiful waterfront area with slight breeze provides a great ambience for display
- Has a total footfall of 8000 to 10,000per day and 20,000 to 25,000 during weekends
- Extremely high purchasing power of audience.
- Presence of VIP guests — HNIs (High Net worth Individuals), NRI businessmen, VIPs, Film Fraternity, technology enthusiasts, Politicians, luxury aficionados.
- Event is scheduled during the Christmas – New Year season which will result in increased participation
- Expected event footfall is above 35000 per day
- Elaborate Media coverage – print, digital, visual, OOH (Out of Home), radio and Press Meet*
- Extravagant events planned as part of the expo – Wine tasting, DJ and Live band, exclusive photo-ops with celebrities and VIPs.
- A separate after-party for sponsors and VIP guests of the expo (Major high profiles living people in Thrissur town) (Time for business networking)*
- Wide experience in conceptualising and executing EXPOs in the past
- Hugely successful expos include – Hot Wheelz 2015 and 2016, Real Realtors’ Expo 2015, 10th Anniversary celebrations of Infopark, Shop’n Save – 2012, 2013, 2014
- All expos have been widely covered in media
- Recently conducted HotWheelz expo which resulted in sales of over 2.5crores to the participating brands.