Brand Activations
Brand Activation is a valuable platform to boost sales and build trust with your customers by connecting with them. Brand activation is a necessary tool to get the word out to consumers as a new product is released or create awareness surrounding an entire brand. In this way, an Activation exercise gets the attention needed for the campaign and creates brand evangelists in a setting where they interact with the product. Such events create a strong and lasting impression with positive feelings toward the brand overall.
Digital footprint is another form of activation. As was already mentioned, there are more options for in-home and digital advertising. The consumer loses interest in a product or idea when we oversaturate the market with it, as with anything. When it comes to digital marketing, consumers’ callousness is at an all-time high. This suggests that there is little chance that a consumer will respond favourably to a brand when it is offered to them online (e.g., through social media ads, television and radio advertising, web engine sidebars, etc.). It’s more likely that a customer will either pay no attention to the marketing (cease using a website, skip a commercial, or change the channel) or they’ll see it and value it.
This is followed by outdoor marketing. As was already said, there is a rising amount of digital and in-home advertising on the market. As with anything, the consumer loses interest in a product or idea when we oversaturate the market with it. With regard to digital marketing, consumers’ callousness has reached a high. This suggests that it is unlikely that a consumer will react favourably to a brand when it is offered to them digitally (e.g., through social media ads, television and radio advertising, web engine sidebars, etc.).It’s more likely that a consumer will either entirely ignore the marketing (choose not to click on an online link, skip a commercial, or change the channel) or notice the advertisement and attach value to it.
